General Musing

A blog is a good way for communicating to customers, as is stated in 50 Blog Topics Marketers Could Write For Their Companies. It’s also a good place for mitigating risk.

In a companies customer facing projects and services risk is especially important to mitigate, a tool in this is communication with customers. And as a tool blogging is of the utmost importance. ISPs and SaaS companies have already implemented blogs and make good and bad news available to customers quickly, often these are mixed in a single feed. DynDNS and XS4all are two companies who do it differently, they give a choice to the customers who don’t really care if a new feature is added. People who only want the bad news. And they make sure they get the bad news to the customer as quickly as they can.

It makes good business sense to be honest to customers, but it also helps in a companies risk reduction and cost reduction programs. Another tool in the belt of the marketeer, but a scalpel not a hammer.

technorati tags: risk, management, cost, blogging, rss, customer, marketing