General Musing

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99c #money

Everybody sees the prices one cent off the round number, ¤9.99 looks cheaper than ¤10.00. It actually boosts sales by 15%, according to research. Why is a 99p price tag so attractive?

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Written by Daniël W. Crompton (webhat)

July 25, 2008 at 12:22 pm

Posted in business, finance

Tagged with , ,

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  1. [...] 99c #money (tags: money finance psychology) [...]

    links for 2008-07-26 « General Musing

    July 26, 2008 at 1:31 am


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