General Musing

Everybody sees the prices one cent off the round number, ¤9.99 looks cheaper than ¤10.00. It actually boosts sales by 15%, according to research. Why is a 99p price tag so attractive?

technorati tags: money, finance, psychology

Tags: finance, money, psychology

This entry was posted on July 25, 2008 at 12:22 pm and is filed under business, finance. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.