99c #money
Everybody sees the prices one cent off the round number, ¤9.99 looks cheaper than ¤10.00. It actually boosts sales by 15%, according to research. Why is a 99p price tag so attractive?
technorati tags: money, finance, psychology
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links for 2008-07-26 « General Musing
July 26, 2008 at 1:31 am