Apparently Jeanniey Mullen thinks so. In the article Social Network’s Impact on E-Mail Marketing she asks:
What impact do social networks have on e-mail marketing? That’s a question many people have been asking me. Most of them believe e-mail can’t be effective inside social networks made of friends. I think it can.
To be honest I believe it would work too, if I look at the amount of crap I receive from my friends slipping the odd Mass Marketing mail in there would probably work. You’d just have to find something totally unbelievable on Snopes and hide spam in it. They are sure to read it and forward it.
technorati tags: marketing, spam, business
