General Musing

blaze your trail

Social Revolution – Do You Get It?

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I don’t really think most people get “it” when it comes to Social Revolution, they talk about Twitter and FaceBook as if these have inherent qualities. There is indeed nothing social about FaceBook or Twitter, they are tools which can be used to interact with in a social way or an anti-social way.

Watching your Twitter feed scroll past clicking the occasional link you might as well be using StumbleUpon, wanting to keep up with all the messages is a pipe dream. Imagine all these messages being printed out and put in an envelop and posted to you by mail. Now imagine the size your mailbox would need to be. You can’t!? I doubt you know how many messages come in and humans are notoriously bad at estimating complex numbering systems.

So why don’t you get it? You use FaceBook Top News, Twitter Lists and Google Priority Inbox to reduce your workload; you don’t need to react to and read everything, you can retrieve it all later by search. You respond to all your direct messages or mentions, and the world is scrolling by in your Home Feed.

I started this blog because I read The “Intimate Social” Revolution and @svartling‘s question: I will use it as long as its free: Which HootSuite for you? Pro or Basic?, and both stories should be telling HootSuite that Basic the the better option: It’s free and has the potential to make your social circle smaller. And I’m saying this as a power user. What they aren’t delivering and I know their customers would like – as they have a crippled version – are the answers to the questions:

  1. Am I getting what I need to know?
  2. Who are the people I need to reach?
  3. Am reaching the people I need to reach?
  4. Am I adding value?

That’s a product worth paying for.

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Written by Daniël W. Crompton (webhat)

November 16, 2010 at 3:18 pm

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