Fine Grained Social Applications #twitter #facebook #crm
There is a new wind, actually a very old wind, blowing through social application users. As social applications are being adopted by the mainstream limitations of social applications are also being found – multiple accounts.
Many of the applications which attach themselves to the combined Customer Relational Databases (CRMs) or Identity Managers (IMs) of Google, Twitter, FaceBook, and other implementors of remote, are making a crucial mistake: They believe that there is ONE identity covering multiple networks. They fail to realise that people have multiple identities on multiple networks. This is also the case for FaceBook where multiple identities can be attached to a single account, or Google where multiple accounts can be used and are even encouraged.
Hootsuite realized this, and decided to earn some change by making it possible for people to work with this. Ping.FM realized this and made it possible to make different streams which can be fed from different locations. Even FriendFeed realized this, and allows consolidation from the different streams, yet due to the FaceBook buy-out they didn’t implement the back-end of this having only one twitter account as an end point.
The conclusion should be support multiple social accounts from the same vendor for one user and allow different fine grained use of the accounts.