Just Finished Reading: Start With Why #startwithwhy #book
I was advised to read Simon Sinek’s book Start with Why by a social media guru who practically abandoned his – albeit limited to the Netherlands – stardom to pursue a position in a turning round a company who’s why was determined by governmental decree, and as such was fuzzy for customers and company. And I came to it with many preconceptions of cones and funnels, expecting it to be a Gladwellian book with limited practical application beyond creating awareness – which in some circles is already a Herculean task.
Sinek started by blowing my Anglo-American expectations out of the water by posing a question on the first page of the book. It acts as the first warning in the book to not take things at face value – the What and How – and go straight for the jugular: Inspiring with Why you are doing what you are doing. The nature of the thought is that our experience of the world is created “from the inside-out”, understanding that the Golden Circle has Why at the centre and the How and What are just the physical manifestations of Why we do things.
As examples he uses Bill Gates, Steve Jobs, Martin Luther King, the Wright brothers and a host of others for whom we already know What they did and shows us How they did it by being inspired with a reason – their Why. The stories he tells and the way he tells them influenced me and my story, and my answer to Why.
What’s you Why?
- Effortless Evolution – Jamie Smart
Image source: Amazon