General Musing

blaze your trail

AdWords to AdSense – I ran a brief test …

leave a comment »

AdWords to AdSense

I ran a brief test – which is in no way representative – and saw that with the most basic test page using an AdWords funnel I can make a loss of 77%. It does show for me that in this statistically irrelevant test 23% of the expected 100% loss was reduced by the 2 people who clicked on an advert – were likely to click on another advert.

The reason it is probably statistically irrelevant is that of the 28k impressions there were merely 16 clicks. Still it was fun to see that even a simple site will not run at 100% loss.

Crunching the numbers further I discovered the loss was even less, at 71.43% which means 28.57%.

View or comment on Daniël Crompton’s post »

Written by Daniël W. Crompton (webhat)

June 8, 2012 at 10:24 am

Posted in Uncategorized

Tagged with , ,

Please Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: