Daniël Crompton shared Allan Maurer’s post with you.
Reputation Management 2.0
Reputation Management is important, and hiring Social Responsibility specialists works only when you follow their advice. It’s not like the White Washing of old, if your company stinks no amount of specialists can help you scrub off the stink when it’s business as usual.
This is why The Yes Men can make such an impact, many of the companies they target are forced to wash their laundry in public. The current case with Matthew Inman is another example.
I see another case of specialists being hired to make a perceived problem go away, rather than dealing with the actual issue which is that the current way of doing business stinks.
Reputation management is such a big deal these days that companies are hiring corporate social responsibility specialists. Social media is changing the way we do business.