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Penny Arcade Sells Out KickStarter

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Penny Arcade Sells Out KickStarter

Penny Arcade had a plan, if they collected enough money they would no longer need to give up precious site real estate to ads for products. More importantly they wouldn’t need to kiss up to advertisers and could spend their time creating more content.

They created a tiered goal on KickStarter, and for each goal they reached they would be able to remove one blok of advertising. Their first goal was $250k to remove the leaderboard ad. The next tier is $525k goal, with…

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Written by Daniël W. Crompton (webhat)

July 20, 2012 at 7:13 pm

Posted in Uncategorized

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