General Musing

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Will following checklists make your company good at anything?

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Will following checklists make your company good at anything?

The main problem is that most people don’t realize that they are incompetent at performing the task they set themselves, so they grasp at every straw that comes along such as these kind of checklists rather than taking the methodical approach of setting clearly defined goals with achievable metrics.

They think they are learning by doing. Learning by doing is all well and good when you can prove that your actions and the results have a relationship…

Denis Labelle
Main reasons a social initiative falls flat on its face:

  • Poorly-defined (or no) success metrics or goals
  • Hiring a “professional” social community manager??and/or
  • Hiring a professional expert to be your company???s voice
  • Lack of executive participation
  • Viewing social as a marketing silo
  • Looking at social as a one-way, “push” messaging model
  • Pushing product or service incessantly
  • Having nothing valuable to say
  • Inconsistent level of activity
  • Implementing a “one size fits none” strategy
10 Reasons Your Social Marketing Initiative Will Fail

A 2012 study by the Social Media Examiner found that 83% of marketers said social media is important to their businesses. These folks have almost all initiated social marketing initiatives to connect …

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Written by Daniël W. Crompton (webhat)

December 20, 2012 at 7:01 pm

Posted in business, risk

Tagged with ,

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