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Posts Tagged ‘isp

6 Months of Security Links #2011

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I’m a regular curator of daily links, and like to give overviews of my collection of curated links and posts. This is partly as there are some good sources and articles in here and as I am working on a research project which I started based on a number of books I read.

I’m sure you’ll find something interesting in the items below – there are some gems in the list – and I dare to hazard the guess you might learn something you wanted to know. 🙂

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Written by Daniël W. Crompton (webhat)

July 15, 2011 at 4:10 pm

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Blogging for Risky Business

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A blog is a good way for communicating to customers, as is stated in 50 Blog Topics Marketers Could Write For Their Companies. It’s also a good place for mitigating risk.

In a companies customer facing projects and services risk is especially important to mitigate, a tool in this is communication with customers. And as a tool blogging is of the utmost importance. ISPs and SaaS companies have already implemented blogs and make good and bad news available to customers quickly, often these are mixed in a single feed. DynDNS and XS4all are two companies who do it differently, they give a choice to the customers who don’t really care if a new feature is added. People who only want the bad news. And they make sure they get the bad news to the customer as quickly as they can.

It makes good business sense to be honest to customers, but it also helps in a companies risk reduction and cost reduction programs. Another tool in the belt of the marketeer, but a scalpel not a hammer.

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Written by Daniël W. Crompton (webhat)

July 23, 2008 at 6:38 pm

Blogging for Risky Business

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A blog is a good way for communicating to customers, as is stated in 50 Blog Topics Marketers Could Write For Their Companies. It’s also a good place for mitigating risk.

In a companies customer facing projects and services risk is especially important to mitigate, a tool in this is communication with customers. And as a tool blogging is of the utmost importance. ISPs and SaaS companies have already implemented blogs and make good and bad news available to customers quickly, often these are mixed in a single feed. DynDNS and XS4all are two companies who do it differently, they give a choice to the customers who don’t really care if a new feature is added. People who only want the bad news. And they make sure they get the bad news to the customer as quickly as they can.

It makes good business sense to be honest to customers, but it also helps in a companies risk reduction and cost reduction programs. Another tool in the belt of the marketeer, but a scalpel not a hammer.

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Written by Daniël W. Crompton (webhat)

July 21, 2008 at 10:24 am

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