Posts Tagged ‘marketing’
You don’t demand ETA’s on shit you aren’t paying for. You don’t get angry when something doesn’t work quite right on an Alpha or Beta build of something you didn’t pay for. You don’t start shooting off at the mouth about how you are going to move to someone else’s free software if this developer doesn’t fix the software you didn’t pay for.
I was naturally in agreement with the spirit of what he said. And I think that he and these developers miss a number of simple facts: Read the rest of this entry »
For some strange reason I was added to a call list by the American stock brokers firm Joseph Gunnar, one of their brokers – Joe Steward – called on the 24 of October to tell me we had spoken last year and to scold me for failing to follow his advice and invest in a company. I have a reasonably good memory, and certainly would have remembered a call from a brokers firm in New York, so I was reasonably sure he started of with a lie.
Joe told me that he had some information that Ford would be releasing good results and repeatedly reminded me that Ford had not been bailed out by the US government. Ford was at $12.49 and was on it’s way up, he told me I would regret it if I didn’t step in at that moment in time. And all he was asking was $10,000. Surely I could work on trust and cough up a measly $10,000 to establish a relationship with Joe. As we were speaking Ford had already gone up to $12.51.
A fool and his money are easily parted, and I’m no fool. I asked Joe to send me the information by email, and time being a critical element he had his assistent Alissa Raineri send it to me a couple of hours later. Turns out Joseph Steward is the Senior Vice President of Investments for Joseph Gunnar – in US American companies this is mostly one step up from the chai wallah. That was at least that is what the letter Alissa attached to the mail said. What Google says about Joseph Jemel Steward is was far more interesting.
Due diligence done I decided not to react, knowing that Joe was going to call me with in a week. The next days I checked to see what would have happened had I been a gambler, on the 24th Ford closed on $12.51 and from that day on it has been going down to a low of $9.75. Had I listened to Joe I would have lost $2206 at Ford’s current value.
Obviously Joe called me back and asked whether I had invested in Yahoo! as he had advised me. I hung up the phone.
I just put down the book Small Is The New Big by Seth Godin, it’s really a collection of rants – his words – on his blog. Again I have filled the book with Post-it Flags, which shows me how much I need to read the book again. Rather than give my opinion I wanted to point you to a number of the items. Godin’s book states that the original items are listed on his website for Small Is The New Big, and they aren’t. I specifically wanted to link to a piece on criticism and now I find that I’m criticizing the message.
So I’ll highlight some of the (reworded) soundbites which inspired me:
- Find products for customers rather than customers for products
- Your references are attached to you resume, aren’t they?
- Eliminate error pages, if you must give an error page, such as no search results found, give something that can be used
- Yak Shaving
- Figure out the always. Then do something else.
Inspirational book! Bad Seth for not putting or removing the links! 😉
Give-away competitions on Twitter, how effective are they for your business? tweet marketing
What impact do social networks have on e-mail marketing? That’s a question many people have been asking me. Most of them believe e-mail can’t be effective inside social networks made of friends. I think it can.
To be honest I believe it would work too, if I look at the amount of crap I receive from my friends slipping the odd Mass Marketing mail in there would probably work. You’d just have to find something totally unbelievable on Snopes and hide spam in it. They are sure to read it and forward it.