Posts Tagged ‘seo’
Social Networking Job Trends 2012 #jobs
In 2008, and again early 2011, I wrote articles about the Social Networking Job Trends, again I checked the graph I’d included, continued to be updating and had shot over 1% of all the job postings on Indeed.com in December 2011. Perhaps these employers and sourcers should be reading Why I Will Never, Ever Hire A “Social Media Expert”:
Social media is just another facet of marketing and customer service.
Say it with me.
What else could this mean?
It’s obvious to me that this graph shows that Social Media as a term is winning ground over web2.0, which is lost from the mid 2011 high of 0.35%.
“social networking” Job Trends
technorati tags: social, networking, jobs, business, work
6 Months of Security Links #2011
I’m a regular curator of daily links, and like to give overviews of my collection of curated links and posts. This is partly as there are some good sources and articles in here and as I am working on a research project which I started based on a number of books I read.
I’m sure you’ll find something interesting in the items below – there are some gems in the list – and I dare to hazard the guess you might learn something you wanted to know. 
One of those funny things… #statistics
Again and again I surprise myself with my ability to choose good post titles. Let’s take the post “Barack Obama’s LinkedIn account to be restricted #linkedin“, posted in February 2009 it consistently nets me at least between 10 and 20 hits a week. I am 5th or 6th in the Google search results using the search terms: “obama linkedin“.
That’s why I posted this under a title nobody can find. 
Is Folksonomy part of Citizen Marketing? #seo
Simple answer: YES!
Seriously, if a group of people collaboratively generate online content that “[...] categorize content such as Web pages, online photographs, and Web links” that’s folksonomy. When I blog about or tag a product or company I’m creating a category for it. An “xbox” tag on the Microsoft homepage is a label, but tagging it with “crap” is a judgement call. If enough people tagging blogs with “xbox” and “crap” a search of the tag will allow you to refine the results with “+crap“. That’s Citizen Marketing!
Even more serious, if people don’t tag the Microsoft website with “xbox“, “game” or “console” a search on these terms will turn up everything but the Microsoft website. That’s Citizen Marketing!
Here’s an interesting clip I found on Church of the Customer Blog:
Originally posted here.
technorati tags: viral, citizen, marketing, folksonomy, seo, youtube
Trends in Local News Searching #seo
I was reading an article in the International Herald Tribune which stated that the search in foreign countries, such as China or India, of foreign news sources, European or American, for news about the home country is high. Citizens of a country like to know what the foreign press is saying about their home country.
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Google Trends for New York Times for India and China
When looking at the statistics you can see that the search for India is obviously most performed in India, with second and third place locations being the United Arab Emirates and Singapore. For China the same can be seen, Hong Kong SAR is the number one searcher for China and the second and third place are taken by Singapore and Malaysia.
For me knowing how people search is as important as what they search for. Trends is a powerful tool to do this, and local knowledge is just as important. Whether you are targeting specific regions or want global reach. These search trends also show that some of the targeting also affects foreign nationals overseas.
So how can you use this information?
Technorati Tags: seo, china, india, new, york, times, newyorktimes, nyt, search, news
Wireless Home Security Camera Systems #trends #seo
I like to examine Google Hot Trends to find out what’s going on in the world. And today I found Google Search-based Keyword Tool on FriendFeed. So I type in the keywords with which I associate my blog “risk” and “security“. After a little sorting – the interface is still beta I think – I find that the following keywords are well searched and sold ads: “wireless“, “home“, “security“, “camera“, and “systems“.
In particular “home security” and “security camera(s)” are well searched, with the first being highest when I test the terms in Google Insights for Search (Try for yourself.) This information can be used in Google Sets to find out what other words are associated with my keywords. (Try for yourself.)
So what can you do with this information, besides from get your blog posts a high rating?
Blog stats #seo
I’m going to give you some blog statistics for this week. On the 28th General Musing had the highest recorded hits, since it started on the 1st of July, at 160 over a period of 24 hours. That’s two hits more than my previous maximum, on the 9th.
This maximum was partly caused by the posting of the Tron 2 trailer link, which received 24 hits. At one point that day General Musing was ranked under search position 50 for my front page. I confirmed this with the queries “tr2n” and “tron 2″, using both on Google and Yahoo!. Luckily front pages change, but it means that General Musing is not even near the top 300 on either search engine any more using these queries. Still it continues to get hits from somewhere.
Another thing I found interesting was the “Rabobank has insecure SMS banking“, which was an older post was suddenly uplifted. It received 9 hits the day after it was posted on the 9th, and 19 days later there was a sudden surge in the interest. The Larry King divorce story is still getting some hits every day. The top searches being used to reach my blog were “cert 800113” and naturally “tr2n trailer.”
That means that for the 31st of July I had a grand total of 2414 hits on my blog which is approximately 77.87 hits every day. My general statistics for the last couple of days are slightly slanted as I hardly posted anything, but I still received a minimum of 62 hits.
The conclusion is really live on the edge of the news, and post about famous people. Back to the grind stone.
technorati tags: seo, statistics, blogging
twitt(url)y from statistics and other stats.
I was going through my FeedBurner statistics and saw Twitt(url)y in there. Twitt(url)y is a service for tracking what URLs people are talking about as they talk about them on Twitter, apparently my blog was on there.
Something else, my blog “C*lin F*rth moving to the Netherlands?” got the highest number of daily hits, 78 for the day and 93 total. However “L*nkedIn C*rtificate Expired” got the highest number of hits, 137 total. Third on the list is “Finding J*piter in the Night Sky”, even though it is not the highest rated article with only 53 hits has consistently brought people to my site on a daily basis.
If that doesn’t prove that Search Engine Optimization works I don’t know what would.(I purposely used asterisks in the name to avoid slanting my statistics.)
Statistics
Everybody will have a domain somewhere, whether it’s your blog or social networking site. Sometimes you are an active member of a group and want to know how popular the group is. There are many sources that you can visit to find out Alexa is a popular one, although today I found an easier on QuantCast.
New Face of Facebook
The time of myspace is over for me, I never really used it to it’s full potential because I found it too busy. People have known for ages not to contact me on it too. I’m starting to get the same feeling about Facebook that I had about a year ago about myspace.
Still I do know there is still potential for Facebook to keep me as a customer. In this they have an advantage over myspace.
“Facebook has unleashed a pair of technical innovations that has fundamentally shaped the social media landscape: the first was the personal feed and the second was an open platform for third-party development.”1
It has become a brilliant advertising platform, I discover new interesting people, tools and companies because of Facebook.
I was recently contacted by a recruiter who had seen a trend with the population of business networks. He was was looking for people in the early stages of their career, and he just wasn’t finding them on the traditional websites. I obviously directed him to Facebook and simply told him that LinkedIn is an advert for the person’s skills and experience. People who don’t have this won’t be advertising. Facebook gives people to ability to adapt their profile to orient it more towards a social or business network.
He didn’t realize, he still used Facebook for social contacts and Zombie, Mafia and Dope Wars. And an alternative to keeping contact and reconnecting with friends and family.
technorati tags: facebook, myspace, social, networking, folksonomy, collaboration, business, linkedin, seo
