Posts Tagged ‘social’
In 2008, and again early 2011, I wrote articles about the Social Networking Job Trends, again I checked the graph I’d included, continued to be updating and had shot over 1% of all the job postings on Indeed.com in December 2011. Perhaps these employers and sourcers should be reading Why I Will Never, Ever Hire A “Social Media Expert”:
Social media is just another facet of marketing and customer service.
Say it with me.
What else could this mean?
It’s obvious to me that this graph shows that Social Media as a term is winning ground over web2.0, which is lost from the mid 2011 high of 0.35%.
There is a new wind, actually a very old wind, blowing through social application users. As social applications are being adopted by the mainstream limitations of social applications are also being found – multiple accounts.
Many of the applications which attach themselves to the combined Customer Relational Databases (CRMs) or Identity Managers (IMs) of Google, Twitter, FaceBook, and other implementors of remote, are making a crucial mistake: They believe that there is ONE identity covering multiple networks. They fail to realise that people have multiple identities on multiple networks. This is also the case for FaceBook where multiple identities can be attached to a single account, or Google where multiple accounts can be used and are even encouraged.
Hootsuite realized this, and decided to earn some change by making it possible for people to work with this. Ping.FM realized this and made it possible to make different streams which can be fed from different locations. Even FriendFeed realized this, and allows consolidation from the different streams, yet due to the FaceBook buy-out they didn’t implement the back-end of this having only one twitter account as an end point.
The conclusion should be support multiple social accounts from the same vendor for one user and allow different fine grained use of the accounts.
In 2008 I wrote an article about the Social Networking Job Trends, today I saw that the graph I’d included continued to be updating and had reached almost 1% of all the job postings on Indeed.com in January. Perhaps these employers should be reading Why I Will Never, Ever Hire A “Social Media Expert”:
Social media is just another facet of marketing and customer service. Say it with me.
Who else noticed that Seesmic Web‘s interface and functionality changed? They added Tweet scheduling and Klout scores below the Tweets, I hope they implement more changes soon so they can better compete with Hootsuite and the other Twitter clients.
The issue with Seesmic Web is that they are using a web based platform, which – unlike a desktop client – makes it difficult to create add ons, with the exception of Greasemonkey userscripts. This means it’s difficult for third parties to create new features without giving them access to a Web Service.
Some weeks ago I got my beta access to DataSift, I was happy to get access and didn’t see time to use it. Yesterday evening I played with it for the first time, it was quite interesting to discover something which I suspected which was that they had their own query/modeling language called FSDL. It contains the ability to do queries over the data, including data over a map geo coordinates, which means I can do some complex queries to get the needed data. Once I submitted the query I was given an option to buy access to a stream of the data.
I believe less is more, so I’m happy to see that they released their service with support for quite a number of services – Twitter, Tweetmeme, Buzz, Digg, RSS feeds – and makes it possible to do matches on different fields within the data set. And they have made the possibility to add your own datasources, which can be modeled in the same way as the existing datasources.
Above you can see an example FSDL that I wrote for the keyword Snypher.
A great tool, with many uses.