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Posts Tagged ‘social

Value of a Tweet in Understanding Customer Needs

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Value of a Tweet in Understanding Customer Needs

Many of us value what we say a little too highly. And the businesses mining – trolling – Social Media for business opportunities are valuing what we say a little too highly.

We fill our streams with vapid content, that can be used to garner sentiment. However it will not pay the rent.

by Hutch Carpenter

Tweets Offer Little Value in Understanding Customer Needs
Social media. A rich source of insight and opportunity for companies. Why, it’s an article of faith that customers are talking…on their terms…where they want. So get out there and…

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Written by Daniël W. Crompton (webhat)

June 27, 2012 at 10:37 pm

Reputation management is such a big deal …

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Daniël Crompton shared Allan Maurer’s post with you.
Reputation Management 2.0

Reputation Management is important, and hiring Social Responsibility specialists works only when you follow their advice. It’s not like the White Washing of old, if your company stinks no amount of specialists can help you scrub off the stink when it’s business as usual.

This is why The Yes Men can make such an impact, many of the companies they target are forced to wash their laundry in public. The current case with Matthew Inman is another example.

I see another case of specialists being hired to make a perceived problem go away, rather than dealing with the actual issue which is that the current way of doing business stinks.

Allan Maurer
Reputation management is such a big deal these days that companies are hiring corporate social responsibility specialists. Social media is changing the way we do business.
Crisis management top success factor for chief communications officers | TechJournal
Crisis management top success factor for chief communications officers

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Written by Daniël W. Crompton (webhat)

June 27, 2012 at 9:03 pm

MamaNoord in the News

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MamaNoord in the News

One of the projects I help on is being recognized in the media more often, on of the fun things is that to encourage people to come we are starting to add lots of social features to the site – some which you can’t see. It uses social media to get people meeting up IRL.

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Written by Daniël W. Crompton (webhat)

June 8, 2012 at 12:59 pm

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Social Networking Job Trends 2012 #jobs

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In 2008, and again early 2011, I wrote articles about the Social Networking Job Trends, again I checked the graph I’d included, continued to be updating and had shot over 1% of all the job postings on Indeed.com in December 2011. Perhaps these employers and sourcers should be reading Why I Will Never, Ever Hire A “Social Media Expert”:

Social media is just another facet of marketing and customer service.
Say it with me.

What else could this mean?

It’s obvious to me that this graph shows that Social Media as a term is winning ground over web2.0, which is lost from the mid 2011 high of 0.35%.

"social networking", "social media", blogs, "web 2.0" Job Trends graph“social networking” Job Trends

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Image source: zerojay, indeed

Written by Daniël W. Crompton (webhat)

January 12, 2012 at 5:41 pm

Fine Grained Social Applications #twitter #facebook #crm

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There is a new wind, actually a very old wind, blowing through social application users. As social applications are being adopted by the mainstream limitations of social applications are also being found – multiple accounts.

Many of the applications which attach themselves to the combined Customer Relational Databases (CRMs) or Identity Managers (IMs) of Google, Twitter, FaceBook, and other implementors of remote, are making a crucial mistake: They believe that there is ONE identity covering multiple networks. They fail to realise that people have multiple identities on multiple networks. This is also the case for FaceBook where multiple identities can be attached to a single account, or Google where multiple accounts can be used and are even encouraged.

Hootsuite realized this, and decided to earn some change by making it possible for people to work with this. Ping.FM realized this and made it possible to make different streams which can be fed from different locations. Even FriendFeed realized this, and allows consolidation from the different streams, yet due to the FaceBook buy-out they didn’t implement the back-end of this having only one twitter account as an end point.

The conclusion should be support multiple social accounts from the same vendor for one user and allow different fine grained use of the accounts.

Image source:

Written by Daniël W. Crompton (webhat)

June 17, 2011 at 12:13 pm

Posted in social

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Social Networking Job Trends #jobs

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In 2008 I wrote an article about the Social Networking Job Trends, today I saw that the graph I’d included continued to be updating and had reached almost 1% of all the job postings on Indeed.com in January. Perhaps these employers should be reading Why I Will Never, Ever Hire A “Social Media Expert”:

Social media is just another facet of marketing and customer service. Say it with me.


"social networking", "social media", blogs, "web 2.0" Job Trends graph
“social networking” Job Trends

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Written by Daniël W. Crompton (webhat)

May 24, 2011 at 10:16 pm

Seesmic Interface and Feature Updates #social

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Seesmic Web

Who else noticed that Seesmic Web‘s interface and functionality changed? They added Tweet scheduling and Klout scores below the Tweets, I hope they implement more changes soon so they can better compete with Hootsuite and the other Twitter clients.

The issue with Seesmic Web is that they are using a web based platform, which – unlike a desktop client – makes it difficult to create add ons, with the exception of Greasemonkey userscripts. This means it’s difficult for third parties to create new features without giving them access to a Web Service.

Image source:

Written by Daniël W. Crompton (webhat)

February 6, 2011 at 10:18 am

Posted in mashup, social, web

Tagged with , ,

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