Posts Tagged ‘social’
Value of a Tweet in Understanding Customer Needs
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Value of a Tweet in Understanding Customer Needs
Many of us value what we say a little too highly. And the businesses mining – trolling – Social Media for business opportunities are valuing what we say a little too highly. We fill our streams with vapid content, that can be used to garner sentiment. However it will not pay the rent.  Tweets Offer Little Value in Understanding Customer Needs
Social media. A rich source of insight and opportunity for companies. Why, it’s an article of faith that customers are talking…on their terms…where they want. So get out there and…
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Reputation management is such a big deal …
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Daniël Crompton shared Allan Maurer’s post with you.
Reputation Management 2.0
Reputation Management is important, and hiring Social Responsibility specialists works only when you follow their advice. It’s not like the White Washing of old, if your company stinks no amount of specialists can help you scrub off the stink when it’s business as usual. This is why The Yes Men can make such an impact, many of the companies they target are forced to wash their laundry in public. The current case with Matthew Inman is another example. I see another case of specialists being hired to make a perceived problem go away, rather than dealing with the actual issue which is that the current way of doing business stinks. |
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Allan Maurer
Reputation management is such a big deal these days that companies are hiring corporate social responsibility specialists. Social media is changing the way we do business.
 Crisis management top success factor for chief communications officers | TechJournal
Crisis management top success factor for chief communications officers
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MamaNoord in the News
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MamaNoord in the News
One of the projects I help on is being recognized in the media more often, on of the fun things is that to encourage people to come we are starting to add lots of social features to the site – some which you can’t see. It uses social media to get people meeting up IRL.  |
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Social Networking Job Trends 2012 #jobs
In 2008, and again early 2011, I wrote articles about the Social Networking Job Trends, again I checked the graph I’d included, continued to be updating and had shot over 1% of all the job postings on Indeed.com in December 2011. Perhaps these employers and sourcers should be reading Why I Will Never, Ever Hire A “Social Media Expert”:
Social media is just another facet of marketing and customer service.
Say it with me.
What else could this mean?
It’s obvious to me that this graph shows that Social Media as a term is winning ground over web2.0, which is lost from the mid 2011 high of 0.35%.
“social networking” Job Trends
technorati tags: social, networking, jobs, business, work
Fine Grained Social Applications #twitter #facebook #crm
There is a new wind, actually a very old wind, blowing through social application users. As social applications are being adopted by the mainstream limitations of social applications are also being found – multiple accounts.
Many of the applications which attach themselves to the combined Customer Relational Databases (CRMs) or Identity Managers (IMs) of Google, Twitter, FaceBook, and other implementors of remote, are making a crucial mistake: They believe that there is ONE identity covering multiple networks. They fail to realise that people have multiple identities on multiple networks. This is also the case for FaceBook where multiple identities can be attached to a single account, or Google where multiple accounts can be used and are even encouraged.
Hootsuite realized this, and decided to earn some change by making it possible for people to work with this. Ping.FM realized this and made it possible to make different streams which can be fed from different locations. Even FriendFeed realized this, and allows consolidation from the different streams, yet due to the FaceBook buy-out they didn’t implement the back-end of this having only one twitter account as an end point.
The conclusion should be support multiple social accounts from the same vendor for one user and allow different fine grained use of the accounts.
Image source:
Social Networking Job Trends #jobs
In 2008 I wrote an article about the Social Networking Job Trends, today I saw that the graph I’d included continued to be updating and had reached almost 1% of all the job postings on Indeed.com in January. Perhaps these employers should be reading Why I Will Never, Ever Hire A “Social Media Expert”:
Social media is just another facet of marketing and customer service. Say it with me.
“social networking” Job Trends
technorati tags: social, networking, jobs, business, work
Seesmic Interface and Feature Updates #social
Who else noticed that Seesmic Web‘s interface and functionality changed? They added Tweet scheduling and Klout scores below the Tweets, I hope they implement more changes soon so they can better compete with Hootsuite and the other Twitter clients.
The issue with Seesmic Web is that they are using a web based platform, which – unlike a desktop client – makes it difficult to create add ons, with the exception of Greasemonkey userscripts. This means it’s difficult for third parties to create new features without giving them access to a Web Service.
Image source:
People Leaving Hyves #social #media
Recently I, and others, have been seeing more and more messages on the Dutch social network Hyves from friends, mostly in their 20′s and 30′s, who say they are leaving Hyves for LinkedIn and FaceBook, leaving Hyves to a younger target group. I doubt that it has anything to do with the recent acquisition of Hyves by the newspaper group Telegraaf Media Groep. I can see some parallels with the use of MySpace, who – like Yahoo! – have recently started to lay-off employees, when they were acquired by News Corp.
In recent years Hyves innovation has been lacking for the users, even with the adoption of OpenSocial and other extension of the external services it supports, it has still been technology driven rather user driven. And mostly relying on innovation of external platforms and services, for which it partly pays. Having spoken with a number of Hyves employees in the past I get the idea that they have some innovative ideas up their sleeves, although I have yet to see good execution.
I don’t like to use words such as hemorrhage, so I won’t. 
Image source: Erno Hannink
Playing with DataSift #curation
Some weeks ago I got my beta access to DataSift, I was happy to get access and didn’t see time to use it. Yesterday evening I played with it for the first time, it was quite interesting to discover something which I suspected which was that they had their own query/modeling language called FSDL. It contains the ability to do queries over the data, including data over a map geo coordinates, which means I can do some complex queries to get the needed data. Once I submitted the query I was given an option to buy access to a stream of the data.
I believe less is more, so I’m happy to see that they released their service with support for quite a number of services – Twitter, Tweetmeme, Buzz, Digg, RSS feeds – and makes it possible to do matches on different fields within the data set. And they have made the possibility to add your own datasources, which can be modeled in the same way as the existing datasources.
Above you can see an example FSDL that I wrote for the keyword Snypher.
A great tool, with many uses.
A catalog of this year’s risky articles #2010
Risk is something which can be difficult to evaluate for the average person, there is a lot of work which goes in to learning not to do the two things that people usually do when they are confronted with risk:
- Ignore
- Overreact
Facebook is the new Portal for Insurers and Banks #social #finance
It looks like every man and his dog needs to have a Facebook page, even banks…
@Google and @FaceBook battle over the back of @FriendFeed? #social #feedburner
It has been almost 1.5 weeks since Google’s FeedBurner removed the Frie…
Prosper allows loans to fund Kiva projects #microfinance
Some days ago I tweeted to Prosper, a personal loan marketplace, whether they…
Social Revolution – Do You Get It?
I don’t really think most people get “it” when it comes to …
Secret Google campaign against Hyves? #social #networking
Just noticed that Google Translate translates the name of the Dutch social ne…
Company Policy or People #hr
I find a 400 plus page manual of office policies and job descriptions for eac…
Social Media Syndication – Feedback Loop
In the last two days I’ve not been posting so much, and focussing on up…
Google Scribe – Ye Shall Know Them By Their Fruits #google
I started playing with Google Scribe and wanted to see if patterns emerged so…
@Google, please stop with the language! #google
I have my Google account set up with English as the preferred language, my br…
Did The LinkedIn Certificate Expire Again? #linkedin
For the last 2 years LinkedIn has been running a bad poor IT management depar…
Advert: Reserve your Agile/SCRUM Pack #scrum #agile
When I just started I too had trouble with getting all the items I required t…
GMail Quota and Statistics (follow-up) #google #gmail #dashboard
On August 11th 2007 I exceeded my GMail quota, I blogged about it here. At th…
More SMS banking by M&T #sms #bank #risk
Brian Szymanski send a reply to me concerning another bank implementing SMS b…
Solving the URL shortening problem #twitter #tweet
I don’t understand why url expansion after url shortening is such an is…
Is RevTrax violating FaceBook privacy policy? #facebook @RevTrax #privacy
I just read an article Web Coupons Know Lots About You, and They Tell in the …
China acquires more than China… #hacks
This morning/night China’s networks were sending rerouting messages to …
Implementation of Security #risk
The lack of trained and experienced computer security people working in small…
ING reveals names using account numbers #bank #risk
Last week I saw an episode of a popular Dutch Ombudsman program Kassa, they r…
Musing: Why can I fly solo?
After seeing a program about a lifecoach trying to find the time to get his p…
Image source Radio Nederland Wereldomroep
