Posts Tagged ‘socialmedia’
Value of a Tweet in Understanding Customer Needs
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Value of a Tweet in Understanding Customer Needs
Many of us value what we say a little too highly. And the businesses mining – trolling – Social Media for business opportunities are valuing what we say a little too highly. We fill our streams with vapid content, that can be used to garner sentiment. However it will not pay the rent.  Tweets Offer Little Value in Understanding Customer Needs
Social media. A rich source of insight and opportunity for companies. Why, it’s an article of faith that customers are talking…on their terms…where they want. So get out there and…
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Reputation management is such a big deal …
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Daniël Crompton shared Allan Maurer’s post with you.
Reputation Management 2.0
Reputation Management is important, and hiring Social Responsibility specialists works only when you follow their advice. It’s not like the White Washing of old, if your company stinks no amount of specialists can help you scrub off the stink when it’s business as usual. This is why The Yes Men can make such an impact, many of the companies they target are forced to wash their laundry in public. The current case with Matthew Inman is another example. I see another case of specialists being hired to make a perceived problem go away, rather than dealing with the actual issue which is that the current way of doing business stinks. |
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Allan Maurer
Reputation management is such a big deal these days that companies are hiring corporate social responsibility specialists. Social media is changing the way we do business.
 Crisis management top success factor for chief communications officers | TechJournal
Crisis management top success factor for chief communications officers
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6 Months of Security Links #2011
I’m a regular curator of daily links, and like to give overviews of my collection of curated links and posts. This is partly as there are some good sources and articles in here and as I am working on a research project which I started based on a number of books I read.
I’m sure you’ll find something interesting in the items below – there are some gems in the list – and I dare to hazard the guess you might learn something you wanted to know. 
People Leaving Hyves #social #media
Recently I, and others, have been seeing more and more messages on the Dutch social network Hyves from friends, mostly in their 20′s and 30′s, who say they are leaving Hyves for LinkedIn and FaceBook, leaving Hyves to a younger target group. I doubt that it has anything to do with the recent acquisition of Hyves by the newspaper group Telegraaf Media Groep. I can see some parallels with the use of MySpace, who – like Yahoo! – have recently started to lay-off employees, when they were acquired by News Corp.
In recent years Hyves innovation has been lacking for the users, even with the adoption of OpenSocial and other extension of the external services it supports, it has still been technology driven rather user driven. And mostly relying on innovation of external platforms and services, for which it partly pays. Having spoken with a number of Hyves employees in the past I get the idea that they have some innovative ideas up their sleeves, although I have yet to see good execution.
I don’t like to use words such as hemorrhage, so I won’t. 
Image source: Erno Hannink
Playing with DataSift #curation
Some weeks ago I got my beta access to DataSift, I was happy to get access and didn’t see time to use it. Yesterday evening I played with it for the first time, it was quite interesting to discover something which I suspected which was that they had their own query/modeling language called FSDL. It contains the ability to do queries over the data, including data over a map geo coordinates, which means I can do some complex queries to get the needed data. Once I submitted the query I was given an option to buy access to a stream of the data.
I believe less is more, so I’m happy to see that they released their service with support for quite a number of services – Twitter, Tweetmeme, Buzz, Digg, RSS feeds – and makes it possible to do matches on different fields within the data set. And they have made the possibility to add your own datasources, which can be modeled in the same way as the existing datasources.
Above you can see an example FSDL that I wrote for the keyword Snypher.
A great tool, with many uses.
A catalog of this year’s risky articles #2010
Risk is something which can be difficult to evaluate for the average person, there is a lot of work which goes in to learning not to do the two things that people usually do when they are confronted with risk:
- Ignore
- Overreact
Facebook is the new Portal for Insurers and Banks #social #finance
It looks like every man and his dog needs to have a Facebook page, even banks…
@Google and @FaceBook battle over the back of @FriendFeed? #social #feedburner
It has been almost 1.5 weeks since Google’s FeedBurner removed the Frie…
Prosper allows loans to fund Kiva projects #microfinance
Some days ago I tweeted to Prosper, a personal loan marketplace, whether they…
Social Revolution – Do You Get It?
I don’t really think most people get “it” when it comes to …
Secret Google campaign against Hyves? #social #networking
Just noticed that Google Translate translates the name of the Dutch social ne…
Company Policy or People #hr
I find a 400 plus page manual of office policies and job descriptions for eac…
Social Media Syndication – Feedback Loop
In the last two days I’ve not been posting so much, and focussing on up…
Google Scribe – Ye Shall Know Them By Their Fruits #google
I started playing with Google Scribe and wanted to see if patterns emerged so…
@Google, please stop with the language! #google
I have my Google account set up with English as the preferred language, my br…
Did The LinkedIn Certificate Expire Again? #linkedin
For the last 2 years LinkedIn has been running a bad poor IT management depar…
Advert: Reserve your Agile/SCRUM Pack #scrum #agile
When I just started I too had trouble with getting all the items I required t…
GMail Quota and Statistics (follow-up) #google #gmail #dashboard
On August 11th 2007 I exceeded my GMail quota, I blogged about it here. At th…
More SMS banking by M&T #sms #bank #risk
Brian Szymanski send a reply to me concerning another bank implementing SMS b…
Solving the URL shortening problem #twitter #tweet
I don’t understand why url expansion after url shortening is such an is…
Is RevTrax violating FaceBook privacy policy? #facebook @RevTrax #privacy
I just read an article Web Coupons Know Lots About You, and They Tell in the …
China acquires more than China… #hacks
This morning/night China’s networks were sending rerouting messages to …
Implementation of Security #risk
The lack of trained and experienced computer security people working in small…
ING reveals names using account numbers #bank #risk
Last week I saw an episode of a popular Dutch Ombudsman program Kassa, they r…
Musing: Why can I fly solo?
After seeing a program about a lifecoach trying to find the time to get his p…
Image source Radio Nederland Wereldomroep
This year’s book reviews #2010
As always I read far more in 2010 than I blogged about, and most of the books I did blog about were treasures. I hope I inspired you to read at least one of them. And you have certainly noticed that I have added them all to the bookstore to make it easier for you to find out more about them.
Twipping Point #twitter
I’ve had this title in my head for about a week now, the title is natur…
Just Finished Reading: “Islands in the Net” #wikileaks #books #datahaven
I’m reading Bruce Sterling‘s Islands in the Net – Amazon de…
xkcd: Online Communities
As followers of mine will know I love xkcd, and he has some gems such as this…
Just Finished Reading “Amsterdam: The Brief Life of a City” #books
I read Amsterdam: The Brief Life of a City by Geert Mak in English rather tha…
Just Finished Reading “Star Wars” #books
I’ve seen the film more than a dozen times, but I had yet to read Star …
Just Finished Reading “Redwall: Outcast of Redwall”
Brian Jacques‘s book Outcast of Redwallfollows Veil the ferret who is r…
Just Finished Reading “The Odessa File” #books
The Odessa File, by Frederick Forsyth, is another of the books I am keeping s…
Just Finished Reading “Redwall: Martin the Warrior” #books
Brian Jacques‘s book Martin the Warrior is another book from the Redwal…
Just Finished Reading “The Moon’s a Balloon” #books
I found The Moon’s a Balloon, by David Niven, in a box of old books. I …
Just Finished Reading “Redwall: Mossflower” #books
Mossflower by Brian Jacques is probably my favourite of the Redwall series, t…
Turn on, tune in, drop out: Personalised Online Education – Introduction #school #education
Timothy Leary once told us to “Turn on, tune in, drop out“, and a…
Just Finished Reading “Rosalind Franklin: The Dark Lady of DNA” #books
For some reason I had the book Rosalind Franklin: The Dark Lady of DNA, by Br…
Just Finished Reading “Hitler: The Last Ten Days” #books
After having seen many films and read many books I expected that Hitler: The …
Thor the #Movie
One of my first real American comics was Thor, I really liked it. Sadly it re…
Just Finished Reading: “Wikinomics” #books #ontogenesis
I like Ontologies, Taxonomies and Folksonomies. I’m currently reading W…
Just Finished Reading “The Godfather” #books
I read Mario Puzo famed book The Godfather after having seen the movie a numb…
Just Finished Reading “Anathem” #books
As I previously said I bought Anathem at the same time I bought Cryptonomicon…
Just Finished Reading “Young Winston” #books
I borrowed a number of books from an aunt of mine, who reviewed these books f…
Just Finished Reading “The Big Yin” #books
I was standing in a secondhand book store with my father, and we wandered rou…
Just Finished Reading “Cryptonomicon” #books
As an early Christmas gift my father gave me vouchers he didn’t want to…
Just Finished Reading “The Snake”
The Snake is the first book I have read by John Godey, it was recommended to …
Just Finished Reading “Scrum and XP from the Trenches” #scrum #xp
In the company I work for they are introducing the Agile FrameWork, in the fo…
Image source: Honou
Twipping Point #twitter
I’ve had this title in my head for about a week now, the title is naturally a portmanteaux of Malcolm Gladwell’s book title The Tipping Point
I wouldn’t have advised somebody to use these exchange programs – though I had tried a couple in experiments and reports for customers – these programs do not promote organic growth and leave your followers list full of broken and uninteresting accounts. It may look good initially to see your follower count grow, but nothing is worse than finding out that your material is ignored by 1000 rather and being read by 20 followers who choose to follow you.
Still much can be said for the following chart which maps out Twipping Points from 100 to 500 Followers and again from 10000 to 100000. The experiments done for this don’t so much rely on organic growth and word of mouth, as on actively finding followers or reciprocal following, which for people you want following you and don’t want to follow means cluttering your follower list.
I have build up some clutter in my main Twitter account, and have been using my Twitter Lists to cut through the clutter, and I am now seeing steady gains of just over 4 followers everyday. And I have had approximately 1500 followers since the beginning of the year, at 1500 followers in 365 days = 4.1096 followers everyday. Naturally I am losing some followers too, but I can say I’ve reached my Twipping Point in 2010.
BTW, if you are looking at the anomaly in October I have yet to explain how I could win and lose 200 followers in 2 days.
MediaFunnel – Simple Social Media Care #webcare
MediaFunnel is a Social Media care tool for managing the posting on Twitter and Facebook. Like Hootsuite it’s possible to assign responses or respondents to messages and queue up future messages. Integrated into MediaFunnel is also SalesForce Tweet to Leads, which makes it possible to use Tweets and turn them into Leads,[1] although this feature doesn’t seem to be well documented.
Other than this it is a simple tool with a simple interface, and a fair amount of power.
They will be releasing a new version soon, although I haven’t see it I will probably be posting more about them soon. The paid for version includes Brand Monitoring and Alerts.
