Posts Tagged ‘travel’
I’m a regular curator of daily links, and like to give overviews of my collection of curated links and posts. This is partly as there are some good sources and articles in here and as I am working on a research project which I started based on a number of books I read.
I’m sure you’ll find something interesting in the items below – there are some gems in the list – and I dare to hazard the guess you might learn something you wanted to know. 🙂
Written by Daniël W. Crompton (webhat)
July 15, 2011 at 4:10 pm
Posted in tagging
Sawadee Travel ??? The Road To SocialTravel (@sawadeereizen) travel http://ow.ly/19G6PI
I was at the offices of Sawadee Reizen, a travel company which focusses on creating “unique” travel experiences, yesterday to discover the inroads they are making into the field of Social Media. Naturally I can’t comment very much on the specifics of their fledgling campaigns, but I could certainly see that they are making good headway in integrating their marketing campaigns, which are still old media based, into a new media world.
Much can be said for the steps they are taking, and the customer interaction which they are creating. Seen in the puur marketing sense they are better able to see the ROI in their Social Media campaigns, and are taking many opportunities to create buzz round the brand. What was specifically refreshing is to see the application of the Pareto Principle to the interaction with the customer. Although we didn’t get into the specifics yesterday it was clear to see that they discovered for themselves that the 80-20 rule relates also to the application of Social Media. For 80% of their customer attention the interaction is intended to add value to the customer experience, and only in 20% of the customer interaction do they spend on direct marketing specific products. And they are seeing this in the ROI with sales coming from their Social Media channels.
I also invited Ivelina Ivanova (@Ive_wannaknow), the Sawadee Social Media expert, to come onto the weekly show I am going to start hosting in 2011, so you may meet her for yourself.
I’ve been travelling professionally for a couple of years, I’m no expert like my friend Remco Hesper. He’s starting a blog on cultural differences when working in other cultures and how to mitigate the risks involved. (Something like that, right Remco.)
Inspired by his idea I put together a series of slides to help the first time and seasoned business travelers to prepare for their trip. Again a case of not being able to post this on WordPress, so find it on my Blogger. The Essential Business Traveler. Enjoy!
World66 sent round a list of telltale signs you travel too much. My favorite was:
When you wake up from a deep sleep during a red-eye and you have no idea where you are, where you are going, and comfortably fall back to sleep knowing that you will figure it out when you land.